The regulations laid down in this document apply to all Partners of Eichholtz and their employees. They include all online expressions - whether on social media or in email campaigns - that are related to the business of Eichholtz.
The willingness to comply with our Digital Brand Policy is important, for this will help us maintain our reputation. Treating our brand identity with care an consistency adds to the success and longevity of our business relationships.
Where required, each Partner shall have an authorised representative certify that he has read and understood this document and complies with the regulations laid down herein.
Eichholtz expects immediate notification from existing Partners of any suspicion or concern of breaches, or any other non-compliance with the standards set out in this document, allowing for joint verification of facts and remediation. This applies to both our Partners and their subcontractors.
Failure to comply with our Digital Brand Policy may result in discontinuance of business relationships with immediate termination rights.
Any breach or concern related to the use of the Eichholtz brand, products, designs, images or visuals, should be reported immediately to our Brand Policy Department at email@example.com.
EICHHOLTZ DIGITAL BRAND POLICY
Online Policy and Brand Identity
Eichholtz and its Partners are related yet independent. To avoid confusion about the identity of Eichholtz and the identity of its Partners, the identity of our business partners must always be clearly visible on their websites.
When Eichholtz provides the business partner with a destination link from the Eichholtz webpage, or when the traffic comes from Eichholtz sources, the Partner is obligated to show its visitors a page with Eichholtz furniture. Landing pages of the business partner must be designed in their own specific style and preapproved by Eichholtz via firstname.lastname@example.org.
Advertising & Campaigns
Approved advertising with Eichholtz furniture may never lead to the display of other products or content. All images of Eichholtz products are protected by copyright and can’t be used for personal or company purposes when the copyright is from somebody else. All campaigns containing Eichholtz visuals need to refer to relevant Eichholtz pages and are not meant to be used as ‘clickbait’ for other/competing brands.
Usage of the Eichholtz name as a keyword in advertisements and on websites is within the guidelines. However, it is not allowed by the current Google guidelines to use a brand name in the title of an advertisement. Please see Google Ads Trademark Rules 101.
Logos, Images and Designs
Partners are not authorised to use any logo, image, visual or design of Eichholtz on their websites without written consent of Eichholtz: approval is required before placement.