Please do not pull the jute strips. Do not pull out any loose ends, trim with scissors. Use rug protectors under the legs of heavy furniture. Keep away from sharp objects, hot surfaces, and open fire places. Avoid pet stains as these are hard to remove from carpets.
Vacuum your jute carpet twice a week to prevent dirt accumulating in the fibers. Vacuum both sides of the carpet including the floor underneath. Rotate or reposition your carpet every two months to keep the surface even and to extend the life of the rug.
Treat a spot created by spilled drinks or dropped food, by first scraping up as much of the substance as possible with a plastic spoon: scrape towards the center of the spill to keep the spot as small as possible. Dab the area with a dye-free cloth dipped into a bit of water with a mild dish soap. Continue dabbing until the stain is gone, then wipe again with a damp cloth. Blot dry with paper towels or a dry cloth.
Use a dry-cleaning powder to clean your carpet. Sprinkle the powder onto the carpet, and gently brush to clean. Shake out the rug or vacuum it. If the carpet is severely soiled and you must wet clean, try cleaning with natural fiber cleaner.
Treat your carpet with a jute sealer. This can minimize the jute fibers' absorbency and protect the rug from stains. This will allow you a little more time to get any spills cleaned up before they set into the rug.
Clean liquid spills immediately by dabbing with a dry cloth or paper towel. Avoid rubbing the spill. Use a soft bristle brush and a dab of water for further cleaning. As soon as the spot is clean, dry with a hair dryer.